5 Steps To A Great SEO Campaign

As work from home business owners, we know that getting our search engine optimization (SEO) right is very important to the success of our business. We are constantly striving to keep on top of the rankings.

For those thinking of starting a work from home business, these are some of the most important strategies for a great SEO campaign.

Research

In terms of research, I mean – finding a niche, finding a product or service to sell, and finding the correct keywords or keyword phrases to use for promoting your website.

Niche -

There are many opinions as to how to choose a niche. Some say, “find a niche you know a lot about”. That may not work, it may be too competitive or there may not be any products to sell in that niche. Others say, “go into something that is a hobby”. I’ll give you the same answer.

While these may be good ways, I say be creative. You may have to go into a niche that you know nothing about. I have done this on may occasions. You can be successful by doing this. I will just require more research. Plus, you can choose a product or service that pays well to sell.

Product or Service -

You will need to do research on products or services to promote on your website. You will need a product that offers a good commission on each sale. And, one that is related to your niche.

Keywords -

After deciding on what niche you will be marketing in, you will need to do your research on what keywords or keyword phrases to use for your Internet marketing campaign. These keywords need to have a lot of traffic to them. Not the most competitive (it will take longer to get rankings) and not those that do not have much competition (probably won’t get many sales).

Finding the right keywords is the most important step in any SEO campaign. Make a list of all the words you think people will type in the search box to find your product or service. Next, use something like Google Keyword Tool, to analyze your list for the number of monthly searches.

If you are not getting the results you are wanting. Do not be afraid to change your keywords.

Lastly, do a competitive market analysis on your niche. Check out all the competition on Page 1 of your niche. Look at their page rank, number of backlinks, and any other information you can get about them.

On-Page SEO

Domain Name -

Include your main Keyword in somewhere in your domain name.

Title Tag -

Include your main keyword in the Title of you website.

Meta Tags -

Even though Google has made these less important, I suggest you include them. If you are using WordPress for your website, these will be listed as “tags”. These are the keywords that you used in the article you are publishing.

Alt Tags -

These are for any images used within your article.

Site Map -

Always, always, always include a site map on your website.

Content

Google is now using content in their ranking algorithms. So be sure that your content unique, quality, and informative. Write for your visitors, meaning write articles that inform, answer questions, give a “how-to” list, or reviews of products. That way, your visitors will keep returning.

Try to include your keywords or keyword phrases at a rate of about 3-5% of your total words. If you use them too much, Google and other search engines will think they are SPAM. At a minimum, 5-6 times in your article. This will increase your chances of getting your content properly indexed.

Off-Page SEO

This is probably the most time consuming part of SEO, but something that has to be done. This mainly is building “backlinks”.

There are many ways to build backlinks, ranging from commenting on blogs and forums to linking to other websites. The more…the merrier.

Try to get links from higher ranked sites, like PR5 to PR10 sites, for better quality link-juice. But, also include lots of lower ranked sites.

Also, try to find some .EDU and .GOV sites, they may be hard to find. Even though Google has stated they are not as important as they use to be,

Do not link to pron sites, gambling sites, or any other questionable sites. If you have to stop and wonder if it’s ok to do it then it probably isn’t.

Don’t ever stop building backlinks. Why? Because you can keep getting higher rankings and keep your competition behind you.

Other ways to get backlinks and promote your website

A. Social Bookmarking
B. Blog Commenting
C. Forum Posting
D. Social Media
E. Web 2.0 Sites
F. Buy Existing Domain Names (aged domains that are no longer active)
G. Press Releases
H. Article Syndication (Ezine Articles / Blog Network Syndication Programs)

These are just a few of the strategies that you can use to begin a successful SEO and website promotion campaign. There are volumes and volumes of information on SEO, these are just the ones that I think are most important.

The most import step for you is to take action. Everything you do should be with the intent of growing your business.

Whether you have owned a work from home business for a while, or just starting a work from home business, you must constantly work on SEO. By doing so, you can improve your rankings and make more sales.

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Comments

2 Responses to “5 Steps To A Great SEO Campaign”

HCG diet says:

November 19, 2011 at 7:12 am

Thanks for this great information! I really appreciate this. I actually let my husband have a look and he posted a link to it on his blog
HCG diet says:

December 4, 2011 at 12:05 pm

I have been searching for information on this topic for awhile now. So, really appreciate you taking the time to write about it. Truly was difficult to find, so I wanted to post my first comment out of gratitude

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