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Creating Content for Your Homepage
Your homepage is the most important page of your website. A couple of reasons being, it is the most indexed page by Google, and it gives the first impression if your website to your visitors. As work from home business owners, we need to make sure that our homepage grabs the attention of our visitors, and is optimized for the search engines.
This makes writing the content for your homepage very important. It is the gateway to the rest of your site. It is important that your home page has the right content to encourage your visitors to click-through to other pages of your site, or on your product links.
Whether you have owned a work from home business for a while, or just starting a work from home business, you must spend the time to get your content right. Your content must let your visitor know that they are in the right place to get what they are looking for, and that you offer what they want.
Here are a few ideas on what TO include in your content, and what NOT TO include in your content:
Ideas on what TO include
Keywords
- Pick out 3 or 4 keywords that you want to optimize.
- Sprinkle them throughout your content at a rate of about 3-5% of the total words.
- Make it look as natural as possible, otherwise it will look “spammy” to your visitors and to the search engines.
- Be sure to get the links to your product or service, either by text links, banner links, or any other links you have available to you.
- Include some of the benefits of your product or service.
- Write content that is focused around your customer persona, what writing style you want to use.
Give your visitors just a taste of what you have to offer, instead of overwhelming them with too much information.
- Try to include some of the benefits in the title
- Get to the point quickly
Ideas on what NOT TO include
Do not make it hard for your visitor to see what you have to offer. Have clean-looking website that is easy to understand and navigate.
Do not use all of your keywords in the homepage content or footer. Again, this could make your content look too “spammy” to your visitors and to the search engines.
Do not include every product benefit. Instead, just use specific product benefits on each specific product page.
Do not write just general information. This can be found everywhere on the Internet.
Do not fill the title with just your keyword. This again could confuse your visitors, and not give a good impression of your website.
Do not link to every product or service you offer. Only link to products in the niche of your website. Otherwise, you will overwhelm or confuse your visitor.
Do not tell your entire story on your homepage. This could just bore your visitors.
Another thing you could do is this. Have someone you trust read your content, then ask them some general questions about what they read. This should give you a good idea of what your
visitors may think. Ask them what they think need to be changed to get the results you want.
The last thing I would do if you are not getting the results you want, is check the your keyword analytics again. You may need to change the keywords for your site. This would be my last resort though.
I think that the content on your homepage is more important than the layout and design of your homepage. I have seen many websites that didn’t look all that good to the eye, but they did have one thing in common, the content was great.
As work from home business owners, it is important that we keep our visitors on our websites. Having great content is a way to accomplish that. We need to take a good, hard look at our
website content. If our content is not up to par, then we need to make changes to the content. If you are just starting a work from home business, then work very hard on your website content, getting it right the first time could save huge amounts of time and lost income. Make your home business a success by writing great content for your website and any articles you write for your site.
Related Blogs
Related posts:
- Work from Home Ideas – Why Content is Crucial to Your Website
- Work from Home Ideas – Creating An Effective Newsletter
- Work from home Ideas – Why Content is Crucial to Your Website
- Work from Home Ideas – How to Write SEO Friendly Content
- Work from Home Ideas – Finding Ideas For Niche Content
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I discovered your homepage by coincidence.
Very interesting posts and well written.
I will put your site on my blogroll.