Should I be Using Google Analytics?

The simple answer is yes, for essentially free software Google Analytics offers a broad range of features that will aid you and your business online. In this short article I will be running through some of the features of Google Analytics and discussing their benefits for helping your website run more efficiently and ultimately securing more online sales for your business.

What features does it boast? There are dozens of impressive features to Google Analytics and here I will list some of the more important ones;

* It's free!

* Funnel Visualisation - With this feature you can see how far a potential customer went in your website before departing. This can be essential in analysing lost conversions and working out why you lost the customers.

* Customisable Dashboards - Helps you organise all that data into one easily manageable place. Great for emailing and sharing the data with co workers.

* Integration with AdWords - Analytics can be great for buying AdWords and tracking which ones work best for your business.

* Campaign and Keyword Comparison - This feature allows you to compare all your campaigns, paid links, ads etc. giving you unparalleled knowledge of how successful each sector is.

* Quick Set Up - All you have to do is copy and paste the Google Analytics code into each page of your site and the start is immediate.

* Did I mention it's free? For free software Google analytics boasts a wealth of features you would expects to see on software that puts a dent in your businesses bank balance.

* Ease of Use - Once you get stuck into it, Analytics is incredibly easy to use - especially with the high spec features contained within.

* Bounce Rate - This is especially important with online retailers. The bounce rate is when a visitor comes to your site and leaves almost immediately. By monitoring the bounce rate you can make small changes to your site to reduce that rate. As the bounce rate reduces then hopefully your revenue will increase.

* Track SEO data - If you are trying to increase the organic traffic to your site then Analytics can help you track how positive the changes you make are.

* One size fits all - If you are a one man band or a large corporation Google analytics can be scaled to work for your company without any loss of consistency.

* Detailed visitor analysis - The software can track who are your new visitors and how many are returning visitors. As a general rule if you have a healthy number of returning visitors to your site than it is indicator of quality services/goods or an interesting site.

Even with a brief look at Google Analytics you should be able to see how it can be beneficial for helping your website achieve the success you think it deserves. When used correctly this software is a powerful tool and can be essential in making your online business succeed and did I mention it's free?

Wayne Barker works for an Internet marketing company and has extensive knowledge of the various strategies that can be utilised for a successful campaign. Hallam Communications offers consultancy and AdWords training courses.

Article Source: http://EzineArticles.com/?expert=Wayne_Barker


Carroll Woodard
http://www.homebusinessmakesmoney.com