Squeeze Pages have become more and more popular on the Internet these days. We see them all the time... in every niche market.
You land on a website and what do you see? An offer for a freebie...
* - a free trial
* - a free download
* - a free sample
* - a free subscription
Just enough to wet your whistle and hopefully entice you into wanting more...usually with a price tag of course.
The use of Squeeze Pages...
There are...right...ways and there are...wrong...ways to approach an effective, profitable squeeze page design.
Here is a list of what you must do every time to guarantee your opt-in success:
1. Create Urgency/Fear In Your Headline...When writing an effective headline for any squeeze page, it is imperative you create urgency and/or fear. Remember, a squeeze page is not meant to make a sale...it is meant to acquire an email address...
period!
For example:
Urgency:
* - As part of this special 48 hour marketing test
* - For the next 10 subscribers only
Fear:
* - If you fail to read this report, you have a 90% chance of never being able to...
2. Provide two opt-in forms on every page... You will increase your chances significantly if you provide two opt-in forms on your squeeze page. One form should always go in the top fold of the page (left or right) and another at the very bottom of the page as the last element of the page.
3. Use a Graphical opt-in box at the top of the page...this has been shown to increase the squeeze page optin rates by as much as 39%. Naturally, your sales copy will most dramatically affect your percentages...however by simply providing this additional graphical component on your page you have a much greater chance of increasing your overall opt-in rate.
4. NO External Links...This is where many folks fail! Again, this is a squeeze page with one sole purpose...GET THE EMAIL ADDRESS!
5. Never ask for more information than is absolutely necessary in your opt-in form. Never ask for anything more than name and primary email address. That is all you need.
6. Always provide your name and email address at the bottom of your squeeze page.
7. Less Is More...Do not confuse or over-complicate your opt-in offer. Keep it short, sweet and to the point. LESS IS MORE!
8. Privacy Policy...It is imperative that you place a brief (small and subtle) statement directly under your form subscribe button letting folks know you will not rent, sell or share their personal information with anyone. Privacy is a major concern for most people and by simply displaying this privacy message directly under your form will significantly increase your subscribe rates.
9. Never use a cheaply designed e-cover or amateurish looking software box with your opt-in offer. This is where you should invest in a Professionally Designed squeese page.
10. Test...Test...and Test Again! You can always increase your subscriber rates... ALWAYS! Never stop testing.
Building your opt-in list of targeted subscribers should be your first and foremost task online.
To build your list quickly and efficiently, set up your squeeze pages using the 10 tips discussed above.
Best of luck and I wish you great success.
Carroll Woodard
http://www.homebusinessmakesmoney.com